A new era at Valley Parade begins

With the news that broke on Sunday evening regarding a takeover at Valley Parade, the club has ushered in a new start and hopefully a new exciting era under new ownership. Although details are still sceptical on the takeover and our two new German based owners a keen sense of intrigue has been widely felt among Bantams fans.

First of all we have to thank the Rhodes family and Mark Lawn for their help in stabilising our great club. The significance of both Rhodes and Lawn cannot be overlooked. The amount of time, effort and investment the pair have put into Bradford City saved a club that was tumbling down the football league pyramid, it’s as simple as that. Julian Rhodes especially deserves credit. Taking full charge of City back in 2002 the Rhodes family inherited a club leaking money after the Premier League overspend during Richmond’s time with the club, picked up the pieces and built the club from the ground up, all whilst risking their own livelihood. A phenomenally selfless act that not too many fans truly know about.

Julian Rhodes is further responsible for the way that the club changed their philosophy on season ticket pricing, an aspect of the club still hugely appreciated by their own fans and widely admired across the whole of the British footballing landscape. It was a fantastic idea at first from Julian Rhodes to introduce the £138 ticket offer back then at the start of the 2007-2008 season at a time where the club was struggling in general and was lacking any real support as the Bantams plummeted through the football league but he leaves Valley Parade knowing that his idea was a complete success and a key aspect as to how the club has grown in recent times.

Julian Rhodes was the brains behind lower season ticket prices at Valley Parade. This season the club had over 18,000 season ticket holders, an English third division record.

Our new chairmen come in the form of Stefan Rupp and Edin Rahic after the German based businessmen reportedly bought Bradford City for a fee in the region of £6 million according to reports. As of yet information on both individuals is scarce and it is thought that their involvement in the footballing world before is lacking although Rahic was a scout for a short while at Bundesliga side VFB Stuttgart. It is being said that Edin Rahic currently owns a recruitment company in the German city of Munich whilst Stefan Rupp’s background is in the world of manufacturing and helicopter seats. Our friends at Width Of A Post understand that as part of the takeover deal, the pair want James Mason to stay on for continuity and for his expertise in the club.

Every Bradford City supporter has their own set of changes they want to see at the club with this takeover and rightly so as football is a sport where different opinions are always welcomed. Personally I believe our football club is functioning very well at present although I further think that investment has been needed. The low season ticket prices work for both fans and the club alike whilst on the pitch under Phil Parkinson and his coaching team, our status is only growing; enjoying improved league finishes every season under the manager during his time at Valley Parade.

First of all as most City fans will agree the new investors have to keep the faith in manager Phil Parkinson. Parkinson has driven this club forward, with the help of Rhodes and Lawn, on every possible occasion. Under his leadership Bradford fans have seen history made on more than a few occasions with the Capital One Cup run and final appearance of 2013, the FA Cup wins against Chelsea and Sunderland last season and the League Two play-off victory of 2013 against Northampton. With Parkinson at the helm the excitement of the fans is heightened due to the clubs recent history and if our new investors first move was to replace him, Rupp and Rahic wouldn’t be welcomed by fans in the manner that all involved should want. As we’ve seen over Phil’s time with the club, stability is key to success in football.

Phil Parkinson has enjoyed massive success with Bradford so far including a run to the Capital One Cup final, promotion from League Two and some fantastic wins in the FA Cup including the fantastic 4-2 comeback win over Chelsea at Stamford Bridge in 2014.
Phil Parkinson has enjoyed massive success with Bradford so far including a run to the Capital One Cup final, promotion from League Two and some fantastic wins in the FA Cup including the fantastic 4-2 comeback win over Chelsea at Stamford Bridge in 2014.

The concept of cheaper season tickets needs to be kept too. Our club has thrived this season once again under the brilliant £149 season ticket deal, bringing in some 18,000 season ticket holders which for a League One club is an unbelievable feat and has massively improved the atmosphere around the club and the city in general. It gives the team on the pitch a better chance of winning in my opinion with the huge support they receive coming out of the tunnel at Valley Parade and a clear advantage over travelling opposing teams. It must be said though that I do support any decision by the club to increase season ticket prices if we are promoted in the coming seasons by a small percentage as extra revenue is always vital to any clubs success.

Going forward with our new German investors, I among other City fans would love to finally see some money transfers and signings made by the Bantams. Ever since our drop from the Premier League back in 2001 the club has spent little to no money on transfer fees despite selling some key players during that time such as Nahki Wells to Huddersfield and so on. What better way to introduce yourself to a new fan base than to splash the cash and bring in some talented players. Imagine if we were the club to be loaning out stars like Lee Evans, Reece Burke and Josh Cullen in the coming years..

Lastly I would love for our youth setup to be upgraded as I feel that it’s an aspect of the club that is sometimes overlooked. For a club based in a city with an estimated population of around 528,000, the fourth largest metropolitan district in the country, not enough youngsters are brought through the youth set up at Valley Parade. The Bantams have brought some talented players to light through their youth recruitment in the past in players such as Andre Wisdom, Fabian Delph and Tom Cleverley however none of those mentioned actually went on to make an appearance for the first team at Bradford. The volume of quality youth players still lacks massively at the club and should be a concern for a team with ambitions of reaching the Championship next term. Mistakes seem to occur at the club in terms of letting youth players leave too soon as well. Take Matty Foulds as an example, the 18 year old full back left the Bantams at the end of last season, moved to Bury, made a few first team appearances for them then was recently sold to Premier League side Everton for a decent fee. For me this is an area of the club that needs to be upgraded urgently and should be a focus for our new chairmen.

It must be said too that I wouldn’t half mind the club selling Bratwursts at half time either along with some crisp German beer instead of a half warm crappy pint of Carlsberg..

In all seriousness though of course the thought of new owners can be a daunting experience however everyone should agree in the fact that this club desperately needed some form of investment to carry on its journey back towards the upper echelons of English football.

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